The Influence of Social Media on the Real Estate Business

Social media has changed many aspects of how we interact with others today. From communicating with family and friends to business networking and marketing strategies, social engagement is forever changed thanks to our cyber connections. Social media brings everything closer. Within reach. And it provides instant gratification, in a myriad of situations. So how does it fit into the real estate business? More importantly, how does it impact the process of buying or selling a home?

Social Media Image

What Social Media Does for the Real Estate Market

  1. Casts a wide net. Some real estate firms may prefer niche marketing, depending on their business model and clientele. But social media offers a huge opportunity to attract and engage buyers from all over the county, and even the world. People looking to relocate have the opportunity to connect with an agent, and even “interview” potential agents based on their social media persona.


  1. Saves time. Sharing links for listings (especially those with excellent, high-quality photos and videos) saves time for buyers, sellers and agents alike. While it’s true that nothing is as good as visiting a property in person, potential homebuyers who aren’t local or who want a preview before scheduling a showing can determine if a property potentially fits their needs.


  1. Builds credibility, and enables agents to stand out among the crowd. Real estate agents develop a name for themselves in a number of creative ways. However, a fast and (often) inexpensive way to reach a large number of potential clients is through social media. Facebook, Twitter, Pinterest, Instagram and Snapchat are all used with great success. Even Google+, LinkedIn and YouTube are platforms on which home buyers, sellers and agents are connecting with success. The more agents post and the higher the quality of content, the better their chance of building a credible image, engaging with their audience and standing out among their peers.


  1. Offers enormous networking opportunity and increased exposure. With social media, home buyers, sellers and agents all have greater access to resources, real time information and opportunities that might otherwise be missed. Agents can network with other agents, brokers, service businesses, and even retail and eating establishments to grow their reach. Homebuyers and sellers can turn to real estate professionals who serve as information facilitators, particularly for community details, home décor and improvement recommendations, and other types of resources these clients often need.

Social media certainly has certainly proven to be an information-at-your-fingertips sign-of-the-times, and an important part of a sound real estate buying, selling and marketing strategy today.


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