How do you rate in your client reviews? Do you consistently exceed the mark of excellence, or are you working hard toward reaching that goal? In this heavy field of competition, we must continually work to elevate our “brand” and unequivocally exceed client expectations to remain ahead of the pack. What can you do to stand apart from the rest? Raising the bar on your services is one place to start – even when you think you can’t possible go any higher.
Follow Through, From Start to Finish
Purchasing decisions are emotional for most people – especially when bigger price tags are involved. You clients may expect you to be the rock they need to lean upon throughout the buying process. Doing everything you can to provide resources, encouragement and just plain kindness throughout the entire experience will elevate your status when it comes time for them to review your services or provide a recommendation to others.
Anticipate Client Needs – Before They Do
Want to really impress your clients? Think ahead and anticipate their needs, questions and concerns before they do. That way, you’ll always be at the ready with a concrete answer or able to mitigate obstacles before they arise. Use your experience in past situations or place yourself in your client’s shoes to do your best to “foresee” the road ahead.
Go the Extra Mile
Just when you think you’ve done enough, do even more. Even if there’s nothing new to report, contact your clients to simply “check-in,” keeping them informed of where things stand in the buying process. Make yourself as available as possible, and do your best to go the distance in wowing them throughout the experience.
Mean What You Say, and Say What You Mean
Being completely transparent and forthcoming with relevant information builds trust, showing your honesty and integrity as a professional. Whether you have news that’ll make your client’s day or cause disappointment, be confident in your delivery and truthful with their expectations.
Fact is, it’s a tough race, with everyone vying for new or repeat business and a competitive position within the marketplace. Do whatever it takes to exceed that mark of excellence, each and every time.